How would a company decide that something should be “legitimate interest” vs “consent”?

EDIT: Definition of "Legitimate Interest", when hovering over the question mark.

How does legitimate interest work?

Some vendors are not asking for your consent, but are using your personal data on the basis of their legitimate interest.

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[–] 4 points 2 years ago

Look up for your specific device(s) but for safari on ios it is hush.

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