How would a company decide that something should be “legitimate interest” vs “consent”?

EDIT: Definition of "Legitimate Interest", when hovering over the question mark.

How does legitimate interest work?

Some vendors are not asking for your consent, but are using your personal data on the basis of their legitimate interest.

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[–] 24 points 2 years ago (2 children)

Does the GDPR have anything on button colors? Because what I see more often is the "accept all" button visually distinct, while the "reject" or "confirm" button being very muted, almost blending with the background

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