WotC exec is schizophrenic. They will never give up trying to give players less while charging them more. The never-ending cancer of "line must got up every year".
You can just create a sustainable business model guys... one where costs are recovered and a modest return is made. You don't need to give in to the squeeze from Hasbro to milk your product into the ground... and become like every other empty shell of a product they own.