And tell me how exactly this it's good idea in an emergency? If a friend of mine had their car die in the middle of a snow storm or my wife was in labor I don't think they'd appreciate me taking a detour to get fucking Wendy's.

Edit: They've updated the article with a quote from Google saying it will be pop-ups that don't do anything unless you tap on them. Still a pain in the ass with more dumb ads, but at least it's not as stupid as it seemed initially.