The prisoners dilemma seems an appropriate analogy. Business doesn't want to budge first and commit to a giant investment that isn't profit driven. It commits then to us and other businesses can eat their lunch while they sacrifice profit to help society. Government doesn't want to move first and drive business or if the county. And selfish people are just going to be selfish.
For your edit comments, just keep living by your principles. Share with others who want to listen, but don't force anyone. Just be you. If you're reading things like this out of curiosity, you're on the right side of things already.