Because if you're not embarassed or ashamed of the pipeline disturbance/damage, then you shouldn't have a problem openly associating yourself with it. The fact that you're trying to hard to suggest it's prudent to distance oneself from a disruption/protest tells me that deep down you understand these things are perceived negatively and are therefore more likely to cause friction and disagreement than sympathy for a cause.
You are still arguing from the perspective that activism needs to please people or else it's "embarrassing" or "shameful". I do agree that there is activism that displeases people, I think that is still valuable and nothing to be ashamed of.
But I can acknowledge that there are people that do not see that as something that should be supported. Different forms of activism have different target groups and different wanted effects. It's just a rational thing to address different target groups and produce different effects under different names.
Ah, so now it's enough to acknowledge that public resources exist and people can find it if they want? Because seconds ago you were cheering for people to paint rocks in a public place to keep people from talking about anything else. Seems you're not quite sure what you believe or how you think it should be accomplished. So what is it? Should it be shoved into people's faces so they can't ignore it? Or should they be left to find their own resources?
I want the issue front and center in the public discussion. You and I are both aware that people aren't 100% of the time participating in the public discussion but spend time doing their own thing. Which is partially influenced by what is happening in the public discussion. If climate change is a topic, even if just tangential, that still helps influence people to think about it in the times they spend outside of the public discussion.
I am an ally. That's what you don't understand and refuse to entertain as a possibility. I'm an environmental advocate both personally and professionally, and I've been working on climate change and environmental issues for over a decade. And even I'm telling you that painting a rock is stupid and counterproductive.
Again I want to thank you for your work, we need people like you. But I don't think that's all we need. It has become apparent that just silently working on this at the grassroots level hasn't shown the necessary progress. So people have decided to express their opinion in more loud and disturbing manners.
The only people who give a shit and empathize with it are people who were already on your team.
Again, this protest isn't about sympathy. I don't think anyone is having the illusion that a majority would be happy about this kind of protest. But I think "no one gives a shit" is pretty evidently a lie. People very demonstrably give a shit about Stonehenge being orange for a little while.