Generally a business runs for profit. They teach people in business school to maximize profits. So there kind of is something inherent to running a business that implies cannibalizing one's own brand reputation for short term profits. There is always that incentive to give the least amount for as much as you can take.

Japanese have immortalized a concept called "Black Company" and "Death March" where they push their employees into so much overtime that they literally die or risk losing their livelihood. Which is probably not great for long term or their reputation.