It was a big reason for the surge in popularity of Japanese cars, during the 80s/90s. Honda Civics were famously very easy to mod, leading to the trend of "Rice Rocket" cheap urban street racing cars. That's fallen off substantially in the last ten years, thanks to Japanese companies becoming infested with Wall Street / McKinley Consultant profit-chasers. Toyota and Hyundai might as well be run by the CEO of GM, the way they build their vehicles.

But a lot of the new Indian and Chinese vehicles are adhering to more traditional modular manufacturing style. They're also having a really hard time getting their vehicles into Western dominated car-markets, for some curious reason.