It's a wedge issue. That's all that matters to them.

First, they don't give a fuck about those people.

Second, intentional vagueness that can be weaponized. Be as heinous as humanly possible to keep the base talking about it.

Third, exaggerate issues that moderates care about like bathrooms, sports, and regretted transitions.

Fourth, ideally for them, the left will talk about all the heinous shit and not address the actual discussions.