The entire company was a pump and dump scheme. They're gonna continue the pump until dump or bankruptcy.

Don't forget about the dangerous batteries and looming recall (due to court action I'm sure)! They'll soon have ZERO customers, in a way.

So, if we do some sloppy rounding and say that the subscriptions make them 3 million a year . . . it'll only take a bit more than 330 years for anyone buying Humane at the asking price to break even. My cat could figure out that wasn't a good buy. (Of course, he'd prefer to invest in a tuna cannery . . .)