I disagree that the majority of people want choices, at least when it comes to social media. The vast majority of social media users want to be where the user base is at. For Lemmy to be the more attractive option, it either needs to have do similar numbers to it’s competitor or offer something very unique and useful that the others don’t.

And I say this as someone who has been much happier on Lemmy than I have been the last few years on Reddit.