And so obviously they stopped celebrating it, right? The last line in the video is
We're about making certain that these wonderful old quaint customs continue.
Backed by the sound and visual of Tom clapping.
If you think I've misunderstood this documentary designed to bring awareness of a social ill, then fair enough. In that case my criticism is that Tom didn't make a video that communicated that well enough, and my criticism of the town remains unchanged.