The problem is that as far as I'm aware there's literally zero evidence of this doomsday scenario you're describing ever happening, despite publicity rights being a thing for over 50 years. Companies have zero interest in monetizing publicity rights to this extent because of the near-certain public backlash, and even if they did, courts have zero interest in enforcing publicity rights against random individuals to avoid inviting a flood of frivolous lawsuits. They're almost exclusively used by individuals to defend against businesses using their likeness without permission.