Target plans to cut prices on thousands of consumer basics this summer, from diapers to milk, as inflation cuts into household budgets and more Americans pay closer attention to their spending.
The price cuts, already applied to 1,500 items, will eventually include 5,000 food, drink and essential household goods. Target and other retailers are increasingly catering to customers who are struggling with higher prices for groceries, though inflation has begun to cool. Many of them have switched to private label brands sold by Target and others big retailers, which are typically less expensive than well-known brands.
Target launched one such collection in January called Dealworthy which includes nearly 400 basic items, ranging from clothing to electronics, that can cost less than $1, with most items under $10.
Last week, McDonald’s said that it was planning to introduce a $5 meal deal in the U.S. next month to counter slowing sales and customer frustration with higher prices. Walmart posted strong quarterly sales last week driven by a influx of customers, including households with incomes of more than $100,000, looking for bargains.
Tangentially, some Target brand stuff really sucks. Anything with moving parts seems quite prone to breaking quickly. The food items I’ve tried are extremely low quality. One such item is their shredded mozzarella.
Truly, it is the worst mozzarella I can think of. Tasted off and the texture was lightly rubbery. It also would not melt. Before they started botting the reviews (I assume; it is difficult to imagine real humans enjoying it), it was rated poorly on their own site. And still the reviews mention how it simply does not melt and is quite terrible.
That fateful bag of horror made me start paying closer attention to the quality of Target brand items, and I have found it lacking. The foods I tried were bad— there was also a memorable bag of cookies, dusty in texture and taste. Also their foaming soap dispensers break consistently within months, though they’re otherwise quite nice.
So as they pivot into store brand, I’d urge you exercise caution trying them. Buy a brand you like as well so you’re not left without, should it prove low quality. Walmart brand stuff is way better but there are far more Targets where I live.