Kevin Roberts remembers when he could get a bacon cheeseburger, fries and a drink from Five Guys for $10. But that was years ago. When the Virginia high school teacher recently visited the fast-food chain, the food alone without a beverage cost double that amount.
Roberts, 38, now only gets fast food "as a rare treat," he told CBS MoneyWatch. "Nothing has made me cook at home more than fast-food prices."
Roberts is hardly alone. Many consumers are expressing frustration at the surge in fast-food prices, which are starting to scare off budget-conscious customers.
A January poll by consulting firm Revenue Management Solutions found that about 25% of people who make under $50,000 were cutting back on fast food, pointing to cost as a concern.
That’s about the same as half a fairly modest frozen pizza and a soda.
Had to look that up. So...Totino's party pizza (which I eat every once in a while if I'm being a total slob)...It's 700 calories for the whole thing, plus throw in a 16oz pepsi and you're still at only 900 calories. (Which I only drink diet these days)
It doesn't sound like a big difference, but that's still usually 100-300 calories less than fast food. They're both shit for you, but if you get to the brass tacks, those 100-200 calories per meal add up quickly.
That's 20 extra minutes of light exercise per meal.
(The other thing...I looked up the cheap frozen dinners...they're surprisingly not bad. Banquet, which you can get for 1-2$ usually, is only 400 calories. The higher priced ones ("Big Man") things are only 600-700. Again, terrible food, but still healthier and cheaper than McDonald's)
Anyway...the point...It'd be hard for me to make something as unhealthy as McDonald's at home. I've done it (Eggs Benedict for example), but it took a lot of work.