You don't have to be a techie to see it. There's a button right below the email text box saying "Add a user without a Microsoft account" (here's another variation). Sure if you don't care about privacy then you might not notice it, but it's pretty hard to miss if you actually don't want to use an email. It's not hidden behind layers of clicks or a collapsed menu or something, it's a text link that says what it does that's on the same email setup page. Microsoft sucks but don't spread misinformation.
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