It's a PC Gamer article about a meeting between developers. Of course they mention the dev names and a recent product from them. That's how these fluff pieces have always worked. This isn't even a different shape of marketing. It's the same old shit. It's not even just a gaming industry tactic. Next time you read any news article about a thing or a company, look how often they name the brand and products or that of a competitor (depending on if the news is good or bad about first product). Much of "journalism" these days is just advertising.