Oof.
That being said, that’s not unheard of. I remember back when I was looking at scholarships and such that some places wanted video submissions, and I have friends in other industries that had to do the same. That in no way diminishes the shittiness of it all.
The ML angle seems novel though. Ostensibly you’d have a resume/cover letter that is effectively a set of tags for the video component, which I guess you could do sentiment analysis over? I guess the end game is to build a robot that can tell if you are a team player or not, and if you’d lie about it out of necessity for a job vs. eagerly for kool aid.