You need to teach people how to verify that their purchase for not counterfeited. Since the bar is not techological, and never will be.
We had way back when a 'web of trust', that actually solved a lot more problems than crypto ever did. But people never understood it, so it never got mainstream adoption.
If you don't know a thing about stock market then it makes sense you could suggest NFTs for it, but you can actually divide shares into fractions.