If the diversity of alternatives was putting off people, I guess we would still all be driving black Ford cars.

It's very different considering your car only needs to run the software it comes with from the factory (for now).

If we had a thousand different types of fuel, and 95% of people used fuel 1 or 2, and then 5% used one of a thousand other lesser-know fuels, you'd probably just buy a car that uses 1 or 2, because they're the easiest and most popular.