If you’re a parent, you might have noticed toddler “milk” while browsing the formula aisle. The powdered drink, aimed at children between 1 and 3, often pledges benefits like “improved brain development” or “improved immune function.”
But you may not know that these products are largely unregulated and make claims that are not supported by science, according to studies. For this reason, among others, public health authorities around the world have long sought to police such advertising. Yet despite these efforts, toddler milk has grown to become a $20 billion global business.
you prepare it in 10 seconds. You set an electric kettle at 35 C and it's ALWAYS ready whenever the kid wants it.
10 euro of powder lasts a month and has very long shelf life, so you can stockpile a year of supply when on discount, while 10 euro of fresh milk lasts a week and you have to finish the opened bottle in a few days. The kid can't finish a whole bottle of fresh milk before its expiration, so you have to drink it too
why fresh milk is better than toddler milk:
toddler milk tastes foul, only those with undeveloped taste buds can drink it
you have an excuse to drink fresh milk for yourself as otherwise you wouldn't buy it