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[–] 32 points 2 years ago (1 child)

The benefit is being able to display 3+ different ads on rotation that change every minute or two. That, and labor is cheaper when they're not 50ft off the ground

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  • [–] 3 points 2 years ago* (1 child)

    The digital ones are also visible at night so the advertiser gets more impressions and the billboard ad company can charge more.

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