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Reddit introduces a new ad format that looks similar to posts made by users | TechCrunch (techcrunch.com)
submitted 2 years ago by to c/technology@lemmy.world
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[–] 5 points 2 years ago* (last edited 2 years ago) (5 children)

Edit: I misread the post to be 28% CTR, you can ignore my comment.

There's absolutely no fucking way CTR for those is 28%.

I do not believe that.

Posts don't even have a CTR that high, that would mean the average user goes no further than 4 ads before clicking one.

Now I wish I bought some stock so I could get in on a shareholder lawsuit about them cooking the books on this shit.

Edit: for context, it's 0.9% on FB, 1.9% on Google.

What's more likely, someone at reddit fucked up an analysis, or these ads are 14x better than Google or 31x better than FB?

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  • [–] 4 points 2 years ago (1 child)

    I replied to you you elsewhere in this thread, but they never claimed to be getting 28% CTR. They only claimed that this format performs 28% better than alternatives.

    If a different ad format was getting 1% CTR, then a 28% improvement is still only a total 1.28% CTR.

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  • [–] 4 points 2 years ago (1 child)

    What’s more likely, someone at reddit fucked up an analysis, or these ads are 14x better than Google or 31x better than FB?

    What's most likely is that you misread or misinterpreted what was stated. It says the new format outperforms other types of ads by 28%, not that they get 28% CTR.

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