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Reddit introduces a new ad format that looks similar to posts made by users | TechCrunch (techcrunch.com)
submitted 2 years ago by to c/technology@lemmy.world
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[–] 161 points 2 years ago (3 children)

In early testing of the new format, Reddit found that free-form ads outperform all other ad types in average click through rate (CTR) by 28%, along with increased community engagement when comments are enabled

so they're bragging how much more misleading the new format is, gotcha.

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  • [–] 13 points 2 years ago (1 child)

    I bet the "community engagement comments" are just people warning others that it is an ad

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  • [–] 9 points 2 years ago

    Uhmmm based on my behavior before I left, the engagement is probably "click the three dots, hit report, select spam and block user". That worked at least for a short while before they got rid of that feature...

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  • [–] 9 points 2 years ago* (last edited 2 years ago) (4 children)

    I don't believe that number, the average reddit clicks one of every 4 ads shown?

    No way.

    Edit: I misread the post to be 28% CTR, you can ignore my comment.

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  • [–] 33 points 2 years ago* (1 child)

    Careful, they didn't claim to be getting 28% engagement from users... Just that this ad format performs 28% better than other ad types. We have no idea (from this article, at least) what the comparison actually means in real world usage.

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  • [–] 5 points 2 years ago

    In early testing of the new format, Reddit found that free-form ads outperform all other ad types in average click through rate (CTR) by 28%, along with increased community engagement when comments are enabled.

    Ah, you are right, I misread that sentence as the CTR being 28%!

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  • [–] 1 point 2 years ago

    What, are they gonna, pfft . . what, like . . make it up since there’s nobody watching? Like, oh yeah we’re saying way more people like ads just to, what, make more money?! As if! Pssh! Noooo. That’s . . that’s just crazy talk.

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