In this case, I'm referring to the notion that we all make minor sacrifices in our daily interactions in service of a "greater good" for everyone.
"Following the rules" would be a simplified version of what I'm talking about, I suppose. But also keeping an awareness/attitude about "How will my choices affect the people around me in this moment? "Common courtesy", "situational awareness", etc...
I don't know that it's a "new" phenomenon by any means, I just seem to have an increasing (subjective) awareness of it's decline of late.
Major asshole stuff you can just write off as that person being a cunt by nature. But the dude on the bus playing tiktoks at full volume with 0 disregard probably isn't some irredeemable asshole, he's just a normal guy that doesn't give a fuck. Same with people that put their bags on seats or park in the way of traffic, or litter etc.