I wouldn't buy Twitter, fire everyone, chase off a lot of the good people and then change the name. If I felt like Twitter was the only plan, I would have negotiated a fair price, worked with the people on what was already working and wasn't, kept everyone on until you knew how it ran, kept the worldwide, known name and probably paid my rent, lol. I'm not a "genius" in business, but I do know that this is probably the best I could have done.
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