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Google sued for $2.3bn by European media groups over digital ad losses (www.theguardian.com)

submitted 2 years ago by throws_lemy@lemmy.nz to c/technology@lemmy.world

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[–] Aopen@discuss.tchncs.de 8 points 2 years ago

The lawsuit comes at a time when Google’s core advertising business is facing an existential threat from the shift to generative AI chat, Luria added.

Is this BS or I dont understand something? In what way generative AI is currently an existential threat to online advertising?

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