Yes, but historically the purchase of an option included the physical installation of that option and its associated hardware. Not just turning on parts of the car that are already in it, after you bought it.

To be clear, I don't think anyone is arguing that options should not cost money. We're arguing against A) recurring subscriptions, and B) paying more money to activate features already built into the car you already bought.

I know the current circlejork but last time I've checked the self-driving required an additional processer inside the car.