How many people are buying 24 packs of Coca-Cola at $14 when it used to be $7 just five years ago.

I've cut way back and only buy during sales. It's not that I can't afford it. It's that if I do continue to buy, then they'll start charging $21/case. The price will keep going up until people react.

What is it going to take for people to just refuse to pay these prices?