I always loved looking at transparent screens in movies and shows. Everything on the screen is bright and colorful, and the camera is able to pan to a view where the background provides a flat color so everything is legible!
Can't see these working theat well in the real world. How would it do a dark mode? What about bright sunlight and a busy background? The example images already look like the background is going to be extremely distracting, and those are the ones they chose to show it off.