Seems pushing a crypto agenda.

Most definitely, they're not shy about that. A Bitcoin node used to be installed by default since that was their users' main goal and the point of the project, but as their self-hosted app list grew they made all the crypto apps optional. It doesn't bother me having the option so long as it isn't forced (I don't own Bitcoin). I just look for the biggest app store, which is why I'm rolling vanilla Arch and Docker Compose instead of a project like Umbrel for now.