The problem is Apple won't be able to just rely on that forever. Eventually when Macbook Airs are starting at $2999 and people can't afford their hardware, they'll start cutting into user data more if they haven't reached that point yet. Just because a business model supports a virtue doesn't mean that company will always abide by their previous moral commitments. Google once said "Don't be evil"

Apple is a corporation that has no ideals or principles, by design. They only care about profit at any cost, and currently support a level of privacy they are comfortable with, because their analysts have surmised that supporting this level of privacy gives a net positive of consumer goodwill over lost ad revenue. Once it gets to a point where that inequality flips over to show a profit in selling user data, that's exactly what they're going to do. Sure, they're not going to reverse directions, right away, no. They have an army of extremely well paid, entirely unscrupulous behavioural psychologists and consumer trend analysts whose job it is to convince you that you want whatever it is that the company wants.

All the corporation ass-kissing just makes me sick. It's like being a sheep in a herd all collectively moving to the edge of a cliff with no power for any individual to change course.