It still too soon to tell honestly. The major bump of this policy is a one time surge of all the built up password-sharers but it's likely not going to be huge swing to their growth long term.

And then these new subscribers, are they going to stick around? A common scenario might be someone cutoff midway through a series just subscribing for a couple months to finish them off.

And for the same reason I would expect new subs from the policy would happen quickly while unsubs might be delayed. The main account holders would likely finish off their series and take time deciding on their new streaming service before outright cancelling.

And all of this just ruffles feathers and makes the service a bit less valuable right when real competition is heating up.

I am not buying it. I have cancel our subscription and never share my password before. So have many that I know. I haven’t heard from a single person who told me they are a new subscriber because they can’t share password any longer. They just stop watching. However, I hear a lot of people upset about the approach and cancelled where before they just were too lazy to cancel (that includes me).