Yeah, the headline is stupid. If they made a good AAA game that was only as long as it needed to be, it'd sell. The issue is all the AAA publishers think games need to take as much time to play as possible, which sucks so much.
AAA gaming is mostly dead to me for many years now because they don't know how to make good games. They just know how to convince people to buy the crap they make. Theres a few that I'll still play, like anything FromSoft makes (that's available on PC), but not much.