You hit the nail on the head.

Black Lives Matter invoked a response which was "All Lives Matter" - it drowned out the sound of the cause to those who aren't initiated.

"Trans-women are women" naturally begs the question of what a real woman is and implies trans-women are real-women. Those on the left don't have a problem with this, but those on the right smell something deceptive happening.

The whole point of what I'm getting at is that there are moderate right-wingers who have been convinced by those more malicious right-wingers that the left is stupid because they say stupid things.

This is a war of optics, it's why the right is parroting the same crimes to Biden, what Trump was accused of.

I really don't think there's anything controversial about saying the progressives need to continue to make progress.