It is surprising from a competitive perspective though in that Google is behind already, so putting it behind a pay wall doesn't help with that.
When you're the size of Google surely you make it as free as possible and lose some money to gain marketshare back.
Why the fuck would I pay for Gemini which I've basically never heard of vs. GPT 4 which for better or worse is considered the coming of the new AI revolution.
Also GPT 4 is easily accessible for free for most people via the Bing app, so not like you have to pay for general use.