"Even though we're pushing through pricing, the consumer is tolerating it well," he said in October analyst call.

normal way to talk about 'fellow' human beings

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[–] 178 points 2 years ago (3 children)

McDonald’s used to be viable because it was shit, but at least it was cheap. Now it’s just shit. I haven’t gone of my own will in years, only with other people who wanted it. $3 for a hash brown is absurd.

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  • It used to be cheap, fast, filling and clean. It's none of those things anymore.

    What's their value proposition nowadays? Nostalgia?

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