I see no reason why the cost shouldn't be a function of copies sold, or rather that the maximum of cost and possible revenue shouldn't be a function of copies sold. The point of selling is to make money, and profitable games beget sequels / remakes / expansions. Of course this isn't a guarantee that companies are always good actors but we can't control that.
I have no idea what the intersection is between devs and companies like EA or steam or whoever to be able to say that when you pirate you hurt the distributor not the developer. The cost of piracy may impact either one or both, but the original post is "company bad so piracy OK" so it's not really a small scale / one-off discussion.
There are some pirates who will pay for a copy when all is said and done, but I would bet a large sum that these people are vastly in the minority. There's not a good deed potential purchase at the end of probably even 1 in 5 downloads of anything.
To really boil it down, companies are predatory, but it doesn't justify unbridled piracy. In the same way companies are predatory gougers, people are generally shitty, entitled leechers. Something something two wrongs something something else.