Boys and men from generation Z are more likely than older baby boomers to believe that feminism has done more harm than good, according to research that shows a “real risk of fractious division among this coming generation”.
…
On feminism, 16% of gen Z males felt it had done more harm than good. Among over-60s the figure was 13%.
The figures emerged from Ipsos polling for King’s College London’s Policy Institute and the Global Institute for Women’s Leadership. The research also found that 37% of men aged 16 to 29 consider “toxic masculinity” an unhelpful phrase, roughly double the number of young women who don’t like it.
“This is a new and unusual generational pattern,” said Prof Bobby Duffy, director of the Policy Institute. “Normally, it tends to be the case that younger generations are consistently more comfortable with emerging social norms, as they grew up with these as a natural part of their lives.”
Feminism has a branding problem. The name itself makes it sound like it's about putting women above men. People who don't know better—the kind of people who are disproportionately young—will judge feminism based on the name.
Calling it feminism made sense when everyone "knew" women were generally inferior to men, but since gender equality has become the mainstream view, the name had lost the context that made it work. Combined with the scope creep of feminism that causes it to encompass issues like disability rights and economic inequality, I think feminism is becoming indistinguishable from leftism.