It sounds like a fantastic rule of thumb. To be fair, it is REALLY hard to make use of language in a way that engenders zero emotional response on behalf of the recipient - and why would you want to even?
Unfortunately, when that emotional response later turns into disappointment after learning that it was fake, you develop a pattern of distrusting whomever it was that made you feel that way. Which at this point is almost EVERY major corporation, especially the formerly "news" ones?!
e.g., I recall feeling sick upon learning that Donald Trump had sex with a 14-year-old (at the time) girl. Even though I was being, um... "encouraged" to feel that way... I do not regret that emotion, nor distrust who sold me that story, to the extent that those facts are accurate? (based on her own testimony, which she said she was willing to swear to in a court of law, and she provided details that supposedly were corroborated, at least enough to place her at one of those parties, yes run by Epstein, where that occurred - e.g. there was an actual photo of her + DT standing together iirc; which I note that even if she faked a portion of the story, the news media source itself seems like they had done their due diligence at that point)
Whereas for the OP article I feel far more "betrayed", by its title, seeking to place blame solely onto baby boomers who are stuck in their giant empty homes due to the mortgage rates & housing availability situation - which they themselves may not feel is optimal (higher costs of heating / cooling for one) - rather than on the real sources that are causing the actual "problems" that the title alluded to. But live & learn - and from now on I will know to heavily distrust any article coming forth from CNN, which I find so incredibly sad, but like the housing crisis itself, is simply the unfortunate truth nowadays:-(.
Fortunately it's not quite as bad as Brietbart, at least not yet...:-(