I think it's just a new world for spam.

At some point, probably soon, AI content will generate so much data it becomes untenable to store all the scraped data.

We'll also reach a point where it becomes much more costly to parse the data for AI spam+trustworthiness+topics. If you need LLMs just to filter spam, that is a large step up in costs and infrastructure vs current methods.

When that happens what happens to search? The quality will have to degrade or the margins will drop off sharply.