Exactly this. People are so blinded by their bubbles that they think that these companies are actually having a hard time. And every single time they go like: "How often do we have to teach you this lesson?!"

There.is.no.lesson! This whole BS works. They have never made more money.

100%. This is a collective effort and since the market is mostly 20-40 yo demographic with disposable income, it's up to them to do the right thing.