With a sequel to the $1 billion hit a long way off (if a possibility at all), Warners is keeping the Mattel momentum going by trying to push forward 'Hot Wheels' while Hollywood questions which toys can realistically become hits.
Right after getting home from this movie I went "man, this is going to be like Starship Troopers where it gets a ton of sequels that don't understand what this movie was, huh?"