For example, tap water in my city costs ~$0.04 per gallon, at 5 gallons per hour, 24 hours per day, for 5 years is $1,752. So saying they can make it for less than the cost of tap water doesn’t mean it’s affordable.
Or maybe the product just isn't for you, but for people who pay significantly more for, or possibly don't have access to drinkable tap water at all.