The EU is primarily pro-business, but that also means being against anti-competitive and underhanded business practices

The browser thing sounds like a good solution (although there must be a reason why DNT headers weren't made legally binding, potentially as they wanted to allow people to pick and choose what cookies they allow based on what they thought was "too far" or something but that's conjecture), however disallowing all user data will likely lead to companies not being able to advertise to people who are interested in their products, something which the EU will see as a negative and would also cause an uptick in scams and misinformation as you see in low quality advertising space at the moment