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Brands New Rule (lemmy.ml)
submitted 3 years ago by to c/196@lemmy.blahaj.zone
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[–] 22 points 3 years ago
  • Someone makes meme
  • People like it and join in
  • Brand sees attention and wants to be ‘hip’
  • Brand co-opts meme and draws in other brands
  • Meme is no longer cool, now it’s just brand memeing at brand
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