"Boss! Boss! The devil possessed me last night and I got some wonderful ideas for you! Want to ship way too fucking soon but still make money? Pre-orders! We get the people hyped and offer the product to buy now before they get to find out it's shit! But wait, the devil had an even better idea than that... Early access if you pre-order!! We get their money now and they beta test for us! The people want everything yesterday so we can just monetize impatience!"