Got this notification when I opened Chrome when coming back to my desk after lunch.
"We changed our privacy settings to allow us to snoop on what you're looking at and shove you ads accordingly. Feel free to opt out, but we'll probably opt you back in when you aren't paying attention."
Yeah but that in itself underlines the problem. A large part of people's time is spent on work. And yes people do tend to use what is familiar.
Think of adobe. They offer students free access to adobe products. Which in turn transfers to a workforce that mainly use their products which in turn bleeds unto nonprofessionals using their products because of the abundance of youtube tutorials by professionals on how to use adobe products.