YouTube have worked really hard this year to help people balance their media consumption with real life.

Everytime I am confronted with another irritating YouTube advert I close the App and say "Thanks YouTube. You are right, I didn't need to watch a detailed unboxing review for a product I neither want, nor need to know exists. I will do something in the real world and try you again in an hour"

I now find myself thinking twice before even opening the App.

Even better on my PC, because I use AdBlockers, YouTube doesn't even let me waste my time, even when I want to.

Truly, Do No Evil