Hell, businesses might even keep asking you to keep changing criteria and numbers until they hear what they want to hear. I literally am dealing with this right now for a local retailer; they keep insisting that I keep changing criteria and numbers relating to how many sales they closed until they hear an answer they like. When I gave them the raw numbers, the owner and manager were straight-up in denial about it and said I was wrong and that the data is off because they felt it should have been a different number than presented.

Fucking frustrating and stupid, but that’s how upper management and corporate people can be apparently.